Attaboy

No menu, no signage, and a front-door instruction that reads "Please Wait To Be Greeted." Sam Ross and Michael McIlroy opened this Eldridge Street bar in 2012 as a spiritual successor to Milk & Honey, and it climbed twelve places to No. 72 globally in 2025. Bartenders build every drink in conversation with the guest—ask for something citrus-forward and spirit-driven, and you might receive the Penicillin that Ross invented here. Attaboy operates seven nights a week until 3 a.m. The consistency across a decade-plus run borders on unreasonable.