Cointreau, the iconic French orange liqueur and essential ingredient behind some of the world’s most legendary cocktails, has announced a major global partnership with The World’s 50 Best Bars. This multi-year collaboration cements Cointreau’s role as the Official Orange Liqueur Partner across the 50 Best Bars portfolio, including North America’s 50 Best Bars, Asia’s 50 Best Bars, and the global World’s 50 Best Bars.
The partnership kicks off with a vibrant schedule of world-class events in 2025:
North America’s 50 Best Bars – April 29, 2025, in Vancouver
Asia’s 50 Best Bars – July 14–16, 2025, in Macau
The World’s 50 Best Bars – October 8, 2025, in Hong Kong
This strategic alignment between Cointreau and 50 Best brings together two powerhouses in the cocktail world to celebrate creativity, craftsmanship, and global community. Known for its starring role in the Margarita, Cosmopolitan, and Sidecar, Cointreau has been a pillar of mixology since its founding in 1849.
As part of the collaboration, Cointreau will sponsor the iconic red scarves worn by honorees at the 2025 World’s 50 Best Bars awards in Hong Kong. A nod to the red ribbon and flag on every Cointreau bottle, the scarves will become a new symbol of excellence, recognition, and heritage in the global bar community.
“Cocktail culture is about more than just what’s in the glass—it’s about sparking connections, igniting creativity, and crafting experiences that great drinks inspire,” said Clémence Gallet, Global Executive Director of Cointreau. “Partnering with The World’s 50 Best Bars is a perfect alignment of values.”
Emma Sleight, Head of Content for 50 Best Bars, adds:
“Cointreau’s legacy of craftsmanship and its commitment to bringing people together make it a natural and exciting partner. We’re thrilled to welcome them into the 50 Best family.”
This partnership marks a bold step forward in Cointreau’s mission to elevate cocktail culture on a global scale—inspiring both professional bartenders and home enthusiasts alike to craft unforgettable moments, one cocktail at a time.
