The San Diego Spirits Festival returns for its 16th anniversary on September 27–28, 2025, bringing two days of coastal charm, craft cocktails, and world-class spirits to the Museum of Contemporary Art San Diego (MCASD) in La Jolla. More than 65 spirit brands, from luxury labels to rising craft distillers, will be on hand offering unlimited tastings of everything from botanical gins to barrel-aged bourbons and low-ABV innovations.
Set against the sleek architecture and panoramic views of MCASD, the festival offers more than just spirits. Guests can expect live entertainment, immersive brand activations, and curated bites, making it a standout event for industry pros, bartenders, and cocktail enthusiasts alike.
Founder and Executive Director Liz Edwards describes it best: “The spirits are flowing, the crowd is buzzing, the food excites, and the entertainment never misses a beat. Every year, the San Diego Spirits Festival evolves—more refined, more vibrant, and more unforgettable.”
Since launching in 2009, the festival has earned national recognition from Fodor’s Travel and Premier Traveler. Now in its 16th year, it continues to deliver bold flavor, elevated experiences, and unmatched ambiance on the Southern California coast.
The festival runs from 2 PM to 6 PM on Saturday, September 27, and from 1 PM to 5 PM on Sunday, September 28. General admission tickets are $85 on Saturday and $75 on Sunday, including unlimited cocktails. Attendees must be 21+. Use code EARLYBIRD on Eventbrite for $20 off while available.
