Pinky Ring by Bruno Mars

Bruno Mars collaborated with design studio Yabu Pushelberg to build a 5,000-square-foot luxury speakeasy inside the Bellagio that opened Super Bowl weekend 2024 and celebrated its biggest night on its one-year anniversary. No phones allowed. Live music nightly from Mars' backing band The Hooligans plus resident DJs. The Hooligan—tequila, Cointreau, agave nectar, lime, jalapeño with a Tajín rim—and the Mars Mocha—chocolate rum, Cognac, espresso, banana, toasted sesame froth—anchor a programme that trades on celebrity without depending on it. Pinky Ring operates as a genuine cocktail bar, not a branded experience.