Photo: Jilli
Jilli
San Francisco, United States
Jeong Hwang-hah, a former Airbnb UX designer who pivoted to hospitality, opened San Francisco's first makgeolli bar in June 2025, and the room has been fully booked most nights since. The curated selection spans U.S. and Korean producers, including Brooklyn's Hana Makgeolli and Southern California's Sang Makgeolli, in a space modelled on the Korean sool jib, a third place dedicated to gathering over traditional fermented rice wine. Jilli rides a market that has reached $105 million in the U.S. and projects to double by 2035. The timing is impeccable; the execution, patient.
Plan Your Visit
Nearby in San Francisco
- Wildhawk3464 19th Street0.5 mi
A cocktail and martini lounge in the Mission District operated by the PlumpJack group, described by the bar as a dark, dramatic room with vintage accents.
- Trick Dog3010 20th St0.6 mi
Josh Harris' Mission District bar won Best U.S.
- True Laurel753 Alabama St0.6 mi
True Laurel, featured in “The World’s 50 Best Bars” at No. 30, showcases cocktails that highlight local and seasonal ingredients from the Bay Area. This San Francisco bar is dedicate
- ABV3174 16th St0.9 mi
Neighborhood cocktail bar in the Mission District.
- Smuggler's Cove650 Gough St0.9 mi
World-renowned tiki bar with over 400 rums.
