Equal Measure

Boston, Massachusetts

No. 81 on North America's 50 Best Bars 2025, Top 10 nominee for Best New U.S. Cocktail Bar at the 2024 Spirited Awards, and James Beard Award semifinalist for Best New Bar in 2025.

Industry veteran Jackson Cannon helms this 11-seat cocktail counter attached to the revived Eastern Standard, and the pedigree shows in every detail, the ice program, the glassware rotation, the way the bartenders read a room of eleven people and adjust the pace accordingly. The space is deliberately intimate, designed for the kind of one-on-one bartender-guest exchange that larger rooms cannot replicate. If you care about the craft of cocktail-making as a discipline, this is where Boston's most rigorous practitioners work.