Seventy One Gin

At this year’s spring fashion weeks – Burberry in London, Versace in Milan, and certain luxury brands in Paris – as well as pre-Oscar parties in Los Angeles, where model Stella Maxwell dazzled in Versace hues, one element was consistently in the spotlight: the Seventy One Golden Martini. This exquisite cocktail is crafted from the eponymous Seventy One gin and French vermouth Dolin Dry in a refined 7:1 ratio, embodying a blend of sophistication and taste.

The connection between Seventy One gin and the apex of fashion is hardly surprising when one considers its creator, Mert Alas, a photographer known for celebrity portraits and high-fashion campaigns. Alas’s artistic vision is evident in the bottle’s design, which rivals the luxurious aesthetics of top-tier perfume brands and would not be out of place on the shelves of high-end boutiques – a testament to the design if not for its standard 70-centiliter volume.

Moreover, the gin’s production process mirrors the meticulousness of fashion craftsmanship. Techniques familiar to bartenders, such as infusion, slow maceration, and vacuum distillation, are employed to ensure each botanical – juniper, angelica, lemon, coriander, Damask rose, grapefruit, among others – is processed separately. Following blending, the gin is matured through a unique process, transferring from first-fill Spanish oak casks to barrels previously used for PX Sherry, before finding its final character in French oak casks. An exclusive distillate of Queen of the Night, a cactus that blooms just once a year for a few nocturnal hours, is added, infusing the gin with its rare essence.

A standard bottle is priced at 160 Euros. For those intrigued by the allure of Seventy One gin but daunted by the price, a 20-centiliter bottle is available as a more accessible introduction to its distinct luxury.