In the ever-evolving landscape of American bars and restaurants, tequila is poised to dethrone vodka this year, largely due to the soaring popularity of the Margarita, currently the best-selling cocktail in the USA. In another surprising twist, the venerable Old Fashioned is likely to relinquish its silver medal to the trendy Espresso Martini. Could this signify a shift in American tastes? While it might be too early to declare a definitive trend, the 53% increase in sales of the Blue Hawaiian (rum, blue curaçao, coconut cream) over the past year certainly suggests a growing penchant for more exotic flavors.
PHOTO: Alex Miksovic’s book “One Cocktail is Not Enough,” published by GRADA Publishing.
