The second annual SoCal Cocktail & Spirits Fest, presented by SIP Awards, is officially returning to Southern California — offering spirits brands a high-impact platform to connect with both consumers and industry leaders. The event takes place on November 15, 2025, at the OC Fair & Event Center in Costa Mesa, California. The festival runs 3:00 to 7:00 PM PST, with general admission starting at 4:00 PM.
This year’s festival brings together premium distilleries, wineries, breweries, RTD innovators, mixology mixers, and culinary brands for a dynamic showcase of award-winning spirits and elevated food pairings. Guests can sample top brands, discover emerging favorites, and engage directly with creators shaping the future of beverage alcohol.
The festival also supports a meaningful cause. A portion of proceeds will be donated to the Boys & Girls Clubs, helping youth reach their full potential as responsible and engaged citizens.
Behind the event is SIP Awards, the only internationally recognized consumer-judged spirits competition. For exhibitors, this means unmatched access to real drinkers, real opinions, and real purchasing influence.
Exclusive Industry Mixer — November 14
On November 14, the night before the festival, SIP Awards will host a private Industry-Only Mixer at Descanso – Contemporary Mexican Kitchen & Bar in Costa Mesa.
This networking event brings together:
• Brand owners
• Distributors and retailers
• Bartenders and hospitality pros
• Media and key influencers
Attendees can expect a curated evening of premium tasting, signature cocktails, and culinary pairings, offering the perfect environment to build meaningful commercial connections.
Brand Benefits & On-Site Sales
Exhibitors receive dedicated branded booth space with options for product demonstrations, consumer tastings, and real-time bottle sales via a streamlined QR system. Optional dedicated service support ensures brands can participate seamlessly, even without being on site. Sponsorship and exhibitor opportunities are now open through the official registration portal.
Why Southern California?
Southern California remains one of the largest spirits markets in the United States, attracting:
• Enthusiastic consumers
• Hospitality buyers
• Wholesalers and distributors
• Content creators and influencers
Tickets for the SoCal Cocktail & Spirits Fest range from $45 to $130, with options designed for both spirits enthusiasts and hospitality professionals. Full ticket details and availability are listed on the SIP Awards website.
