As we usher in 2024, the craft cocktail scene continues to evolve, blending tradition with innovation, and pushing the boundaries of what’s possible in a glass. Here at BarMagazine, we’ve distilled the essence of this evolution to bring you the Top 10 Craft Cocktail Trends for 2024, poised to shape bars, restaurants, and home bars […] More
It’s no secret that every major company today has specialized marketing departments, allocating substantial sums for advertising from their overall budgets. Marketing for alcohol brands is no exception; in this industry, the power and reach of strategic marketing efforts play a significant role, often deciding the survival or demise of brands. The primary idea behind […] More
Let’s not dwell repeatedly on Paris and Harry’s Bar, but I’ve stumbled upon another fascinating drink—a must for any bartender’s repertoire, the Scofflaw Cocktail. In today’s landscape, mastering classics like Martini Dry, Negroni, or Gimlet barely scratches the surface. I vaguely recall hearing or reading about a drink whose name stuck in my memory without […] More
The question “What’s your favorite spirit?” often arises behind the bar. While my taste preferences lean toward whiskey, when it comes to crafting or exploring cocktails, gin is unequivocally my choice. Gin, once considered the top spirit in classic American bars, held a place in my early articles influencing the local bar scene. However, credit […] More
The world of bartending and hospitality is undergoing fascinating changes. In the 21st century, modern bartending has seamlessly blended tradition, innovation, and technology, offering guests an entirely new sensory experience through contemporary cocktails. This article delves into this captivating evolution, including the rise of crafting cocktails using AI, and explores how technology, including advanced techniques, […] More
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