NEWS

The competition to find the next sustainability innovator in the hospitality industry is heating up as Torres Brandyannounces the 11 local finalists of the Torres Brandy Zero Challenge. These finalists, representing countries from across the globe, will now face off in the global final in Barcelona from March 25th to 27th, 2025. With projects focused […] More

After celebrating its 10th anniversary with nearly 10,000 visitors last year, Rhum Fest Paris returns on April 12, 13, and 14, 2025, at the Parc Floral de Paris, embracing a “Flower Power” edition that highlights the biodiversity of rum and cachaça-producing regions. A Redesigned Experience with More Tasting Opportunities The 2025 edition promises an enhanced […] More

Mirror Hospitality Expo, Central Europe’s leading bar show, is set to return for its third edition on May 5–6, 2025, at the Radisson Blu Carlton Hotel in the heart of Bratislava, Slovakia. This highly anticipated two-day event brings together industry professionals, world-class bars, and hospitality leaders for an immersive experience filled with education, networking, tastings, […] More

The Blue Cocktail Era is returning, as bartenders and cocktail enthusiasts rediscover the vibrant appeal of blue-hued drinks. One of the most famous blue cocktails, Blue Bird, was created by Billy Tarling at London’s Café Royal in 1937, during the first wave of blue cocktails. Today, modern bars are reviving and reinventing these visually striking […] More

After years of rapid growth, tequila’s market expansion is slowing, signaling a shift in consumer demand. At the end of 2023, Mexico held 525 million liters of tequila in storage, marking a significant surplus. The tequila boom was fueled by factors such as: The resurgence of the Margarita, one of the world’s most popular cocktails. […] More

Buffalo Trace Distillery continues to honor its deep-rooted whiskey heritage with the release of the second edition of its Prohibition Collection. This exclusive set revives five historic whiskey brands that were produced under Albert B. Blanton’s leadership during the era of American Prohibition. The new release includes Mirror Brook, Very Oldest Procurable, Anderson’s Belle, Old […] More

Following two successful years, Zurich Bar Show 2025 returns for its third edition on April 28 and 29, further establishing Switzerland as a key player in the international bar industry. Spearheaded by Armin Azadpour (Lupo Bar)and co-organized by Wolfgang Mayer (Widder Bar) and Daniel Staub (The Pouring Tales), the event is a premier gathering designed […] More

Barcelona is set to host one of the most impactful events in the hospitality industry—The Paradiso Sustainability Summit 2025. Founded by Giacomo Giannotti, owner of Paradiso, one of the world’s most acclaimed cocktail bars, the summit will take place on March 30, 2025, at Palo Alto, Barcelona. In partnership with Ketel One, this event will […] More