FEATURES

It’s no secret that every major company today has specialized marketing departments, allocating substantial sums for advertising from their overall budgets. Marketing for alcohol brands is no exception; in this industry, the power and reach of strategic marketing efforts play a significant role, often deciding the survival or demise of brands. The primary idea behind […] More

The world of bartending and hospitality is undergoing fascinating changes. In the 21st century, modern bartending has seamlessly blended tradition, innovation, and technology, offering guests an entirely new sensory experience through contemporary cocktails. This article delves into this captivating evolution, including the rise of crafting cocktails using AI, and explores how technology, including advanced techniques, […] More

Throughout human civilization, only a handful of innovations have sparked as much fascination and controversy as artificial intelligence. Since the inception of the first intelligent machines, humanity has sought to refine them to streamline and enhance human labor. This endeavor has now extended to Artificial Intelligence in Mixology, where technology is revolutionizing cocktail creation. It […] More

Since the first coffee maker’s invention, centuries have passed. Although the essence of the coffee maker remains, its appearance and technology have leaped forward. We’re witnessing changes driven by natural evolution, affecting café guests, baristas, and, of course, our business partners. Artificial Intelligence in the Coffee Business is now becoming a part of this transformation, […] More

Fall marks a bustling time in the world of bars, with one global event following another. From London Cocktail Week to Bar Convent Berlin, The World’s 50 Best Bars announcement, and the highly anticipated Athens Bar Show— an event that had long been on my must-visit list. I’d heard it ranked among the finest in […] More

Imagine a cube being pulled by a team of characters, with the leading figure seated on it. Yet, in another image, the leading personality pulls the cube alongside others. Social media platforms often simplistically illustrate who’s a manager and who’s a collaborative leader. While massive corporations adhere to certain standards in Leadership Traits, the gastronomy […] More

London, New York, Singapore, Hong Kong, and Barcelona share a common status as global cities and prominent bar hubs. The bars in Barcelona surprise many; while the city is known for its vibrant nightlife, it’s also a hotspot for exceptional bars and top-ranking restaurants. Barcelona stands out on The World’s 50 Best Bars list. What’s […] More

Barcelona’s Cocktail Evolution is as impressive as its architecture and gastronomy. The Catalan metropolis, situated on the northeastern coast of Spain, is the second-largest city in the country, known for more than just its sunny beaches or Antoni Gaudí’s iconic works like Sagrada Família, Park Güell, and Casa Batlló. While Barcelona has long impressed the […] More