FEATURES

That lemon wedge you just placed on a guest’s glass? It could be crawling with bacteria. In fact, nearly 70% of lemon slices used in bars tested positive for microbial growth. This is the result of garnish cross-contamination—a widespread but overlooked risk in the bar industry. And it doesn’t stop at lemons—many common garnishes like […] More

The SIP Awards have become one of the most prestigious and innovative spirits competitions in the world, and it’s all thanks to one key difference—every spirit is judged by consumers, the people who actually purchase and enjoy these products. Held annually in Newport Beach, California, the SIP Awards provide a fresh perspective on what makes […] More

The rich tapestry of California bar culture history is as diverse as the state itself. From the Spanish settlers who introduced winemaking to the Gold Rush era that brought saloons and adventurous spirits, California has long been a center of innovation in both beverages and the atmosphere they’re served in. Exploring this journey through time […] More

Tales of the Cocktail 2024 in New Orleans once again proved to be a standout event for mixology professionals, showcasing cutting-edge trends, insightful seminars, and networking opportunities for bartenders, spirits experts, and enthusiasts from around the globe. This year’s event, themed “INSPIRE,” centered on sparking creativity and sharing knowledge across the cocktail community. Event Overview: […] More

James Bond—tough, worldly, and enigmatic. The legendary secret agent, often seen as just a silhouette, marked a significant milestone on August 12th. It’s been sixty years since the creator of the iconic 007 series, Ian Fleming, raised his final glass at the heavenly bar above. Despite the controversies surrounding Bond’s portrayal in modern times, his […] More

The bar industry is buzzing with fresh trends that promise to transform the way we enjoy drinks. From minimalist cocktails to sustainable practices, here are the top 10 bar trends for 2024 that every bar enthusiast should know. 1. Minimalist Cocktails: Quality Over Quantity Less is more in 2024. Focus on high-quality ingredients in simple, […] More

In the intricate world of bar advertising, an immutable principle echoes through the ages: you cannot compel someone to make a purchase, but you can undoubtedly kindle their interest. This tenet is juxtaposed with the reality that consumer decisions are often swayed more by emotion than logic, highlighting the paramount importance of adept promotion in […] More

As we usher in 2024, the craft cocktail scene continues to evolve, blending tradition with innovation, and pushing the boundaries of what’s possible in a glass. Here at BarMagazine, we’ve distilled the essence of this evolution to bring you the Top 10 Craft Cocktail Trends for 2024, poised to shape bars, restaurants, and home bars […] More