While it may not seem immediately likely, the first signs are emerging, reminiscent of the aggressive birds in Hitchcock’s horror films. British brand Black Lines has successfully made a mark in the pre-bottled cocktail market and opened its first bar in a London clothing store, proclaiming a move to “uproot the conventional view of cocktails as products necessarily crafted by bartenders in front of customers.”
The range of ready-to-drink (RTD) cocktails is rapidly expanding. Simple long drinks like Cuba Libre or Gin and Tonic are consistently high in quality and can even be ordered on Amazon now.
