January 2024
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in FEATURESDigital Marketing for Alcohol Brands
It’s no secret that every major company today has specialized marketing departments, allocating substantial sums for advertising from their overall budgets. Marketing for alcohol brands is no exception; in this industry, the power and reach of strategic marketing efforts play a significant role, often deciding the survival or demise of brands. The primary idea behind […] More
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in COCKTAILS
The Scofflaw Cocktail
Let’s not dwell repeatedly on Paris and Harry’s Bar, but I’ve stumbled upon another fascinating drink—a must for any bartender’s repertoire, the Scofflaw Cocktail. In today’s landscape, mastering classics like Martini Dry, Negroni, or Gimlet barely scratches the surface. I vaguely recall hearing or reading about a drink whose name stuck in my memory without […] More
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in COCKTAILS
Zaza Cocktail
The question “What’s your favorite spirit?” often arises behind the bar. While my taste preferences lean toward whiskey, when it comes to crafting or exploring cocktails, gin is unequivocally my choice. Gin, once considered the top spirit in classic American bars, held a place in my early articles influencing the local bar scene. However, credit […] More
